Press Releases

13 August 2012

Come join the fun at the World’s Largest Cheese Show

The 116th International Cheese Awards 2013 is gearing up for another record-breaking event when it returns on July 30th and 31st 2013. Last year saw more than 3,900 entries from 28 countries housed in a huge 70,000 sq. ft. air conditioned marquee, representing the who’s who of the UK and international cheese and dairy industry,

This year the show has the backing of celebrity chefs James Martin, Matt Tebbutt and Will Holland. James will be making
his third appearance at the show and is now a firm favourite with our visitors while Will and Matt will be making their debut appearance.

Matt has presented Food Unwrapped on Channel 4 and has championed forgotten foods on Great British Food Revival on BBC2. Matt has also co-presented Market Kitchen with Tom Parker-Bowles and Matthew Fort and is a guest presenter of Saturday Kitchen.

Will Holland from Ludlow, Shropshire has appeared on a several television programmes including being a regular guest chef on Saturday Kitchen, beating the Hairy Bikers when they visited La Bécasse (his own restaurant) on their “Food Tour of Britain” and was the central region champion on BBC’s Great British Menu.

They will all be showcasing their culinary skills in a purpose built cooking demonstration theatre sponsored by Le Gruyere during show day (31st July 2013). Tickets for the shows are available on-line visit www.internationalcheeseawards.co.uk for further details.

Commenting on the awards Richard Paul, International Cheese Awards Chairman:
“The show is growing year on year and attracting cheese makers and producers from all four corners of the World. The Awards is a fantastic opportunity to learn more about how cheese is made, and to taste and buy a huge range of products – it is really exciting to see the prominence of the International Cheese Awards growing”
“I have being pleased to see how consumers are recognising the importance an award winning logo adds to product, whether Bronze Silver of Gold it has been judged by a team of industry experts and is the best of the best.”
“The show is a fantastic opportunity to learn more about how cheese is made and to taste and buy a huge range of products from around the World.”

ENDS

Note to Editors
Limited press interview slots will be available with James, Matt and Will on 31st July – please email to reserve a slot
For details about Celebrity Chef Cooking Demonstration Tickets and Times visit www.internationalcheeseawards.co.uk

For further press information, press passes etc, please contact:
Debbie Stewart on 07979 694197, debbie.stewart@internationalcheeseawards.com
or
Kate Mannion on 01943 872505 or email kate.mannion@pcdagency.com

13 August 2012

Celebrities Join This Year’s International Cheese Awards

The International Cheese Awards is gearing up for another record-breaking event this year with the backing of celebrity chefs Gino D’Acampo, James Martin, Jean-Christophe Novelli and ex Atomic Kitten member Liz McClarnon.

All of the judges will be cooking up their favourite dishes on the Wednesday 25th July when the show is open to the public in the newly created cooking demonstration area in the marquee, with Liz appearing on the Cathedral City stand.

JAMES MARTIN
James Martin has made a great impact since he began to appear on television in November ‘96 and has rarely been off screen since. Currently he’s gracing our screens as presenter of BBC 1s hugely successful Saturday Kitchen; regularly attracting viewers in excess of 3.5 million. It is one of the most popular weekend shows with a phenomenal 32-35% audience share.

He was a regular team member on Ready Steady Cook, BBC 2 and in autumn 2006 gained a whole new army of fans with his new found prowess on the dance floor in Strictly Come Dancing, BBC1 where he reached the semi-finals.
James also runs restaurant The Leeds Kitchen. The aptly named restaurant offers best of British food with a twist, created by James and his restaurant team.

GINO D’ACAMPO
The UK’s favourite Italian chef, Gino D’Acampo is familiar face through his many TV appearances and best-selling books.

A Neapolitan, Gino entered the Luigi di Medici Catering College at the age of 15, going on to work in restaurants across Europe before settling in England, where he took on Head Chef assignments before forming his own food company, Bontà Italia.
His TV career began with Good Food Live and BBC’s Saturday Kitchen and his instant popularity ensured that he quickly became a regular presence on Ready, Steady, Cook, Daily Cooks Challenge and Saturday Cooks. His own series followed, including An Italian In Mexico and Chef vs. Britain, before he went on to join the ITV flagship programme, This Morning. And viewers took him to their hearts, voting him King Of The Jungle by a huge margin in 2009’s I’m A Celebrity – Get Me Out Of Here.

Gino is also a successful cookbook author, his best-selling titles including Fantastico!, The Italian Diet and Gino’s Pasta.

JEAN-CHRISTOPHE NOVELLI
Jean-Christophe Novelli is a 5 out of 5 AA Rosette and Michelin award winning chef, who is also dubbed “the nation’s favourite French Chef”. He began his exciting career at the tender age of fourteen as a baker in his home town of Arras, Northern France, before becoming the private Head Chef to Elie de Rothschild at the age of 19.

Jean-Christophe’s life changed completely when he arrived in Great Britain in 1983. he spent a year taking care of Keith Floyd’s pub, ‘The Maltsters’, as Head Chef, whilst Keith was filming his famous TV shows. In 1996, Jean-Christophe, then opened four restaurants in London, and so began the foundations for his internationally based mini empire. What is so surprising is that he only had £500 in his pocket to start this solo venture.

In addition to his mini empire, Jean-Christophe also launched Novelli at the Cellars; Cape Town’s leading five-star Relais et Chateaux Hotel, Moulin de Jean in Normandy, France, and was Chef-Consultant on Sea France ferries. Over his career, Jean-Christophe has accumulated no less than four Michelin stars.

ICA 2012 Cookery demonstration theatre is kindly sponsored by
Le Gruyere Switzerland, Defra (Department for Environment, Food and Rural Affairs), and The European Agricultural Fund for Rural Development.

13 August 2012

The World's largest cheese show returns to Cheshire

The 115th International Cheese Awards will once again be attended by cheese makers and connoisseurs from all over the world when it returns on July 24 & 25, 2012.

This year’s competition has seen 3,950 entries from 28 countries housed in a huge 70,000sq ft air-conditioned marquee, representing the who’s who of the UK and international cheese making and dairy industry.

It is quite simply the world’s largest cheese show attracting competition entries from the UK, Europe and this year, even as far afield as China. Trade and judging day on Tuesday 24th gives trade buyers the perfect opportunity to get up close and personal to produce, and producers. On Wednesday July 25th the show is open to the public.

New for 2012 includes a specialist market area dedicated to smaller, independent cheese makers, a purpose built cookery demonstration theatre with shows from James Martin, Gino D’Acampo and Jean-Christophe Novelli throughout the day (on the 25th), a new Education area featuring cheese making demonstrations, and our own special tribute to the London Olympics.

Taking a short break from her Olympics training regime, Team GB Paralympic Women’s Swimmer Natalie Massey will be presenting the Cheese Retailer of the Year and also Gold Silver and Bronze Medals for the Cheese Producers and Retailer with the most Gold, Silver and Bronze Awards at the show.

Last year there were winners in 300 classes – from best Cheddar and Cheshire through to best goats’ cheeses and best Italian and Greek cheese categories. An expert panel of around 150 judges – from cheese makers judging non-competing produce, to cheese graders and trade buyers – will select the very best in class, which means any award-winning cheese will be absolutely top-notch.

Richard Paul the International Cheese Awards Chairman said; “The show is growing year on year and the cheese makers from around the world descend on us for two days every year – it’s really very exciting to see the prominence of the International Cheese Awards growing.

“This year, by consumer demand we’ve invited back our celebrity guests Gino D’Acampo and James Martin and for the first time Michelin award winning chef Jean-Christophe Novelli.

“The award winner logos on the cheese products have a growing influence on the cheese makers who want to attend the show and win an award to make their product stand out on the shelves in the supermarket, or within the industry generally.

“We want consumers to know if they spot a bronze, silver or gold International Cheese Awards winner logo on a product, then the cheese they are considering is the best of the best.”

The event, which donates all proceeds to charity, is held in beautiful Dorford Park, Nantwich.